We all need to refresh our skills and ensure that we are using the latest tools. I signed up to study the Diploma in Digital Business with the  Academy of Digital Business Leaders last summer.

The great thing about the course is that it uses multiple ways of helping you gain the skills required to be an effective digital leader – including encouraging you to reflect, think and share in the open.

One of the issues that we are all wrestling with are that the old broadcasting marketing methods are no longer suitable for the better informed and more sophisticated customers of today. We need to find away to build authentic engagement. I love the way this video “the breakup” makes the point.

http://www.youtube.com/watch?v=D3qltEtl7H8

 

I will be developing this post over the next couple of days as I take on more learning.